The Optimizer
Michael V Morrow / Freelance Copywriter
Your companies voice in marketing to:
Casino Gaming
Corporate Security
Alternative Health
Fitness
Who Are You Marketing Too?
Hi I’m Michael,
You’ve heard of “Dolphin Safe”. The tuna fisherman cast a wide net to catch as many of the fish as they could. Unfortunately, they also caught dolphins and would club them to death. Word got out and their business almost suffered. They had to find a way to alter the way they fished.
How does this correlate to your marketing? More than likely your ad copy is about your product and not about the customer’s problem. You cast your net out on the ocean hoping to get someone. This is SPAM that your clubbing everyone including your true prospects with.
You need to capture your audience before you try to deliver the goods. Doing other than that is getting ahead of yourself. You can loose a lot of money and get less back.
Interested in a better ROI? You need to talk to a particular audience that WANTS your product/service. Relate and find common ground.
How To Do It
- Study everything about your key prospect
- Relate to them personally about their problem
- Explain how your business is the answer
- Give them proof (testimonials, guarantees)
- Close with an offer they can’t wait on
What Does It Do For Me?
- He’ll know you’re talking to him
- Builds a relationship and trust
- The personal benefit of your product’s features
- Strengthens the belief in what you have
- Gets you conversions before they’re gone and lost
Gaming Surveillance
- 13 Years in Casino Surveillance
- What product is needed
- Who acquires the product
- Budgeting for such a product
- The way to get them to buy
Corporate Security
- 20 Years in Corporate Security
- Why it is so difficult to convert
- Companies in need of product
- Contact you need to win over
- Getting around Accounting
Alternative Health
- Type of People in Need
- Key problem driving them
- What they’re up against
- Believable Solutions
- Relief and Vitality
Fitness
- Know their feelings
- Don’t talk down
- No claims or promises
- Believe in them
- Know results are not alike
